30 years of The Country radio show, means three decades of Jamie Mackay's dulcet tones filling our airwaves. He sure can talk. But Raymond Bowan and Richard Emerson came up with a plan. Farmers Cut extra thick cut chips, paired with Farmer Pour Extra Crispy Pale Ale. It's the Perfect farmers combo to celebrate a real farming legend. Best of all, it should keep Jamie quiet, for at a moment, at least.

A hallucinatory, mind-bending, consciousness-expanding, dream-like experience is not what you'll find in this can. It's just a beer, man. But, this cloudy IPA does have a gnarly hit of Riwaka, Simcoe, and Mosaic hops, with a tropical citrus flavour, and a totally piney finish. At least it's a trip for your taste-buds. Far out.

Just because you don't want a beer, it doesn't mean you don't want a beer. So, Emerson's brewed you a beer. Inspired by the big bold flavours of Bird Dog IPA, but without the bite. Little Bird is an alcohol free IPA, with a deliciously-puritanical, true expression of the hop flavour. It's so tasty, you won't even realise you're not drinking. Until the morning, of course. Dry hopped using New Zealand and USA hops for a super-fresh, super vibrant aroma, with a super-crisp, super-quenching finish.

Porter is the oldest commercially brewed style and London Porter was Emerson's first beer. Dark, dry and mellow with some hoppy characteristics, pours a deep brown colour with reddish tints.

Emerson's Mein Helles Bock is a strong pale lager that showcases clean, elegant, bready malt flavors, making it deceptively easy to drink. The Helles Bock style, also known as Maibock, is a relatively pale, strong, malty German lager with a nicely attenuated finish that enhances drinkability. It often features a more noticeable hop character compared to other bocks.

From the east of the south comes Once Upon A Time in the West. A west coast pilsner brewed with American Cascade, Amarillo and Citra hops, but not by cowboys. This epic brew has a big hit of tropical notes, and (spoiler alert) a dramatic orange citrus finale. Get offa your horse and try it, after high noon of course.

The Orange Roughy's scientific name is Hoplostethus atlanticus. Which roughly translates as, hazy, hoppy pale ale with a tropical fruit aroma, citrus flavour, and malty backbone. In the past, the roughy has been subject to unsustainable practices - completely selling out. Thanks to the hard work of our brewers, numbers are now on the rise. Careful you don't exceed your quota, though.

The 2024 Bird of the Year is now also the Bird with a Beer. Emerson's love their Hoiho there in Dunedin and they are proud to have played a part in turning its yellow eyes gold, for the second time. People's Penguin is easy drinking, with vibrant notes of stone fruit, and a biscuity malt backbone. It features local Garston Rakau hops, and Riwaka Amplifire hop oil from Clayton. Enjoy the sweet taste of victory.

Some like it cold. If you're reading this, you probably do, too. You've come down from a day in the freezing snow and turned your frostbitten nose up at a hot toddy or mulled wine, instead opting for the coldest one you could find. Snow Business is a cold IPA, brewed at chillier than usual temperatures, to be crisp and refreshing. Best served at 8-10 degrees, which probably seems warm to you.

This year, the Emerson's Brew Crew went to Clayton Hop Farm on an important mission to harvest a bounty of the freshest Nelson Sauvin hops. And when you pick fresh hops, you get Sticky Digits. Resinous, lupulin covered hands, and a rich, smooth, fresh hop hazy IPA, with grapey, gooseberry, limey flavours. They've got sticky, now it's time for you to get stuck in.

New Zealand's first American style IPA, released in 2008, has gone on to be New Zealand's most awarded beer. In recent years, it has won six back to back Best in Class trophies around the world including New Zealand, Australia and Sweden.

After the massive success of Blue Low Carb Pale Ale Epic now have a Hazy joining their low carb family. Crush is a fresh and fruity hazy pale ale with full flavour and 75% less carbs than their Joose Party Hazy Pale Ale.